This is the idea that when people watch things they go on to believe exactly what is portrayed to them. A great example of this would be : Blood Diamond
This film was about the war in Sierra Leone & how Sierra Leoneans survived through the 9 year war. After this film became successful, people then became to believe Sierra Leone as a war zone type of country and even though the war has been finished for the last 17 years or so, people still believe Sierra Leone to be a dangerous country.
USES & GRAFICATIONS.
The idea that people use the media in different ways for different reasons. 'its not what the media does, it's what you do to the media.'
For example: Dreamgirls - A film by the famous 'Beyonce Knowles'.
The film by these ladies was suppose to represent power and struggles that a woman goes through, instead it portrayed more or less issues about weight. the perfect size someone had to be when popular and also the ideal size for a 'black' woman. in the picture, we see the woman dressed in brown surrounded by her friends who were all slimmer than her about the same average size each. This film created a certain size for women and showed the problems of not being that size.
